Howler Head - Whiskey

Howler Head is an American straight bourbon whiskey that leans into a flavoured whiskey format, bottled at 60 proof and produced in Kentucky. The base spirit is a genuine Kentucky straight bourbon, which gives it the foundational grain sweetness and oak character expected from that tradition.

What sets Howler Head apart is the addition of natural banana flavour, making it a crossover product that sits between a straight whiskey and a flavoured spirit. It is marketed in partnership with the UFC and aimed squarely at a younger, cocktail-oriented crowd.

The banana character is forward and unambiguous, drawing comparison to banana bread or ripe tropical fruit rather than anything subtle or restrained. That honesty about its intent is worth acknowledging: this is not positioned as a sipper for whiskey purists, but rather as a mixer or shot whiskey with broad appeal.

It works well in cocktails where banana and bourbon would complement each other, such as a tropical old fashioned or a simple mix with ginger beer.

At this price point and with this flavour profile, it is best suited to buyers who enjoy flavoured spirits or are looking for something playful to serve at a gathering rather than those seeking a traditional bourbon experience.