Hallasan - Lychee Soju

Hallasan is a Korean spirits brand named after the dormant volcano on Jeju Island, and their flavoured soju line sits at the accessible, approachable end of the category.

Lychee Soju is produced in the diluted soju style, where a neutral spirit base is blended with water, sweeteners, and natural or artificial lychee flavouring to achieve a low-alcohol, highly drinkable product.

The result typically lands around 12 to 14 percent ABV, making it lighter than traditional Korean distilled soju and closer in weight to a wine or hard seltzer.

This style dominates the Korean convenience store and restaurant market and has found a strong following internationally among younger drinkers and those new to Korean spirits culture. The 375ml format is practical for a single session or for mixing into cocktails without committing to a full bottle.

It works well on the rocks, mixed with sparkling water or lemonade, or as a base in simple fruit-forward cocktails.

For customers curious about soju beyond the classic neutral style, or for those who enjoy fruit-forward, low-alcohol spirits for casual drinking, this bottle offers an easy and affordable entry point into the category.