Ciroc Passion

Ciroc Passion is a flavoured vodka from the Ciroc portfolio, a brand owned by Diageo and produced in France. Unlike most vodkas, Ciroc is made from French grapes rather than grain or potato, distilled five times and then blended with a flavour formulation.

Ciroc Passion centres on a tropical passion fruit flavour profile, aimed at consumers who enjoy fruit-forward vodkas in cocktails or over ice. The grape base gives the spirit a slightly smoother, rounder texture compared to wheat-based vodkas, and the five-times distillation process contributes to its clean character.

The passion fruit flavouring is a combination of natural and artificial flavours, as is typical across the Ciroc flavoured range. At this price point, you are paying partly for the brand positioning, which is heavily marketed as a premium lifestyle product.

That said, the spirit quality is consistent and the flavour is vibrant without being cloying, making it a reasonable choice for punch-style cocktails, spritz builds, or simple mix-and-soda serves where a tropical note is the goal.

If you want an unflavoured grape-based vodka with more complexity, the original Ciroc or their Snap Frost expression would be a better reference point. Ciroc Passion is best understood as a cocktail-friendly, flavoured product.