Chum Churum - Yogurt Soju

Chum Churum Yogurt Soju is produced by Lotte Chilsung Beverage, one of South Korea's largest and most established spirits producers. The name Chum Churum translates roughly to 'like the first time,' a reference to the smooth, approachable character the brand has built its reputation on.

This expression takes the standard Chum Churum soju base, a column-distilled grain spirit made primarily from tapioca and rice, and blends it with yogurt flavouring to create something closer to a flavoured spirit than a traditional soju.

The result is low in alcohol, sitting around 12 to 13 percent ABV, and is designed to be consumed cold, straight, or mixed into simple cocktails. The yogurt addition gives it a mild tartness and a creamy sweetness that softens the clean grain spirit underneath.

It has become genuinely popular in Korean drinking culture and in Korean-style restaurants and bars across North America. At 360ml and under ten dollars, it is an affordable and easy entry point for anyone curious about flavoured soju, or a familiar comfort for those who already enjoy the style.

It is not a complex spirit, but it delivers exactly what it promises: a light, slightly creamy, sweet-tart drink that is very easy to sip.