Chum Churum - Saero Kiwi Soju

Chum Churum Saero is produced by Lotte Chilsung Beverage, one of South Korea's largest beverage companies, and sits among the most widely consumed soju brands in the country.

This 375ml bottle is the kiwi-flavoured expression in the Saero lineup, a range that replaced the long-running Chum Churum flavoured series with a slightly lower alcohol content and a fruit-forward profile designed for easy, refreshing drinking.

The base spirit is distilled from tapioca rather than the traditional sweet potato or grain, which contributes to a notably smooth and neutral character that carries the kiwi flavouring cleanly.

At roughly 13 to 14 percent alcohol, it sits closer to wine strength than classic soju, making it approachable for those new to the category. In Korea, flavoured soju of this type is typically served chilled and straight from small glasses, or mixed into light cocktails and soju bombs.

The kiwi flavour is added rather than naturally derived, so buyers should expect a bright, candy-like fruitiness rather than fresh fruit complexity.

At this price point and size it is an honest, unpretentious option for casual gatherings, Korean barbecue nights, or anyone curious about the flavoured soju category without committing to a full 750ml bottle.